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SAA Logos

SAA Logos

The SAA logo system includes wordmarks and the block “S” with tree. Each logo type can be used in different ways and for different purposes. Read on to learn more about how to use them.

The university-approved color Cardinal red (Pantone 201C) must be used for logos and matched for all digital projects, print and promotional items. For digital files, use the RGB and/or HEX values listed in our in our primary and accent colors pages.

Skip to downloads (external link)

Note: Trademark designations and ® use guideline

As a general rule, use the SAA logos with designation when they will appear on products like clothing or other merchandise (for internal or external audiences, for sale or otherwise). If you are using the block “S” with tree or SAA wordmarks such as “Cardinal,” “The Farm” or “Fear the Tree” on any item, you must use artwork that includes the appropriate ® trademark designation. When the identity is applied to swag, there must be a ® symbol included.

If creating any merchandise or physical products (for sale or otherwise) using Stanford’s name or logos, contact Trademark Licensing for approval.

Download ® trademark logos (external link)

Wordmark

The wordmark is the primary SAA logo and is for SAA use only. It cannot be accurately reproduced with any typeface and should not be modified.

Primary Usage

The primary color options for our logos are Cardinal red/PMS 201 or reversed out in white. For maximum legibility, use the Cardinal red option on lighter backgrounds and the reversed option on darker backgrounds.

Secondary Usage

For secondary usage black-and-white and grayscale scenarios, the black version of the logo is acceptable.

Block “S” With Tree

The block “S” is the secondary SAA logo and can be used as a sign-off, such as in an email footer or on the back of a printed piece. The block “S” is the only logo that sponsors are permitted to use in communications, and it should never be used in close proximity to a sponsor logo or in a lockup (where two logos appear together and are treated as one unit).

Size and Spacing

Make It Large Enough to Read

Always make the wordmark at least .85 inch for print and 85 pixels for digital applications so that they are reproduced at a size where they are clearly legible.

Small merchandise, such as pens and pins, require particular attention to the minimum size. If the minimum size cannot be met, the logo is unreadable.

The logo may need to be larger when they are reproduced via low-resolution media, such as on websites or in presentations, in order to retain design integrity.

Give It Enough Room to Breathe

There should always be a buffer zone surrounding the wordmark, with no type or graphics appearing in the zone. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo.

Do not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.

Clear space is particularly important when the wordmark is being used alongside other logos. The clear space allows all the logos to breathe and the communication to be more digestible. 

Logo Downloads

Our signature university color is Cardinal red.

  • For png (digital) format: RGB (R: 140, G: 21, B: 21)

  • For eps (vector/print) format: CMYK  (C: 0, M: 100, Y: 65, K: 34)

Wordmark (full-color)
Download PNG
Download EPS

Wordmark (white)
Download PNG
Download EPS

Wordmark (Cardinal red)
Download PNG
Download EPS

Wordmark (black)
Download PNG
Download EPS

Block “S” (full-color black)
Download PNG
Download EPS

Block “S” (full-color white)
Download PNG
Download EPS

Block “S” (white)
Download PNG
Download EPS

Block “S” (black)
Download PNG
Download EPS

Logo Policies

Sponsor Communications
Our block "s" logo may be used in sponsor communications pending the Sponsorships and Partnerships director's approval.

Clubs
Official SAA clubs receive a club logo that includes our block “S” logo and the club name. Create club logos with this template.

Athletics
When partnering with Stanford Athletics, use the logo versions that include a Cardinal red block “S” and a white tree.

Wordmark
Our wordmark is intended for use by the Stanford Alumni Association only. Any use beyond those specifically addressed in these guidelines must be approved by the Creative Marketing Director.

Questions? Contact Page Murray, CMO.