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The Alumni Blog

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    Alumni in Seoul

    Dear Alumni,

    Do you know what kind of Stanford alumni activities are going on in Seoul? I will be there for 6-12 months, teaching ”Design, Technology & Innovation Management and conducting research into how design quantification, behavioral economics and persuasive technologies can improve the design process.

    Yours sincerely,

    Soren

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    Posted by Dr. Soren Ingomar Petersen on Feb 28 2013 9:04AM | 0 comments

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    Portraits of Gratitude

    They say a picture is worth a thousand words. And, while I am quite keen on words in general, this year I thought I’d show you (instead of tell you) just what I’m grateful for this Thanksgiving season.  And so, with all the love in the world to the wonderful people, places and things in my life, here goes…

    http://ktblue.wordpress.com/2012/11/12/portraits-of-gratitud/

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    Posted by Mrs. Katie Mauro Zeigler on Nov 12 2012 7:44PM | 0 comments

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    The Power of Metaphors in Design

    Creating and using vivid, imaginative and comprehensive metaphors can arm a team with a shared sense of what is needed and help to synchronize their efforts.

     

    http://www.huffingtonpost.com/soren-petersen/the-power-of-metaphors-in_b_1669688.html

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    Posted by Dr. Soren Ingomar Petersen on Jul 29 2012 11:39AM | 1 comments

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    Co-Design in Innovation

    Co-design from business to product design solutions is seen as a potential new avenue for breakthrough innovation in design. Co-design is when firms and non-design users jointly design offerings.

    http://www.huffingtonpost.com/soren-petersen/codesign-in-innovation_b_1676641.html

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    Posted by Dr. Soren Ingomar Petersen on Jul 21 2012 9:43AM | 0 comments

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    Design & Social Entrepreneurship

    Design consultancies real competitive advantage seems to be the effective management of creative free agents. How do you leverage this in good as well as bad economic times?

     

    http://www.huffingtonpost.com/soren-petersen/design-social-entrepreneu_b_1656234.html

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    Posted by Dr. Soren Ingomar Petersen on Jul 15 2012 10:55PM | 0 comments

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    Design Driven Branding

    Since design is the vehicle that drives brand value when rooted in a firm's design performance, how can a brand's promises provide a well-managed sustainable growth path rather than just hollow brand attributes?

     

    http://www.huffingtonpost.com/soren-petersen/design-driven-branding_b_1619730.html

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    Posted by Dr. Soren Ingomar Petersen on Jul 1 2012 11:15AM | 0 comments

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    Growing up and living in a Creative Economy

    Developing creative individuals takes a society that values and promotes curious, proactive qualities, interdependence, responsibility and accountability.

     

    http://www.huffingtonpost.com/soren-petersen/growing-up-and-living-in-_b_1610603.html

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    Posted by Dr. Soren Ingomar Petersen on Jun 25 2012 9:23AM | 0 comments

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    Dyslexia and Creativity

    Many of the super creative designers I have worked with seemed to have one thing in common; they suffered from dyslexia. One of the secrets to life is to avoid chastising oneself over what is not done well.

     

    http://www.huffingtonpost.com/soren-petersen/dyslexia-and-creativity_b_1531298.html

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    Posted by Dr. Soren Ingomar Petersen on Jun 16 2012 6:31PM | 0 comments

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    Creating a Paradigm Shift in Animal Sheltering

    "Create a shelter environment that is transparent and welcoming for both people and animals in order to encourage adoptions, rescues and volunteers."

     

    http://www.huffingtonpost.com/soren-petersen/adoption-pets_b_1560670.html

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    Posted by Dr. Soren Ingomar Petersen on Jun 10 2012 9:15PM | 0 comments

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    Design and Business Model Creation

    Leveraging designers' competencies when creating business models remains uncharted territory. . . - Besides contributing to the creation of business models, designers can also ensure the models are actionable.

     

    http://www.huffingtonpost.com/soren-petersen/design-and-business-model_b_1566979.html

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    Posted by Dr. Soren Ingomar Petersen on Jun 6 2012 10:56AM | 0 comments

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    Designed in the USA -- Selling the American Dream

    U.S. products are designed to be bold, conveying confidence and optimism. This is accomplished through demonstrative, straightforward and clean modern design language that is easily recognizable and plays to the users strong spontaneous and patriotic cultural emotions.

     

    http://www.huffingtonpost.com/soren-petersen/american-design-_b_1513622.html

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    Posted by Dr. Soren Ingomar Petersen on May 20 2012 10:53AM | 0 comments

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    Design a Creative Life -- Balancing Reality and Aspirations

    What is it like to get it right? To be established and have a career you are proud of?"

     

    http://www.huffingtonpost.com/soren-petersen/design-a-creative-life_b_1419280.html

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    Posted by Dr. Soren Ingomar Petersen on May 13 2012 9:57AM | 0 comments

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    What is a Design Expert?

    To take full advantage of what design offers, businesses needs to know what design is and what to expect from designers.

    http://www.huffingtonpost.com/soren-petersen/what-is-a-design-expert_b_1428817.html

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    Posted by Dr. Soren Ingomar Petersen on May 7 2012 1:09PM | 0 comments

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    ROI on Design and Risk Reduction

    Unlike roulette, product development has winning strategies that, when combined, vastly reduce risk and improve the return on investment.

     

    http://www.huffingtonpost.com/soren-petersen/return-on-investment_b_1374119.html

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    Posted by Dr. Soren Ingomar Petersen on Apr 15 2012 6:11PM | 0 comments

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    At Least You're Not That Girl (Anymore)

    Recently, one of my best friends from college sent me a photograph, with the subject line, "At Least You're Not That Girl (Anymore)". It was a picture from 1992 - the two of us standing in front of Branner right before our end-of-the-year party. At the time, I thought I looked quite fetching. Newly permed and a vision in a black sheath dress, the image in my head of myself that night and the reality of this photograph were, dare I say, competitive. Let's take a peek, shall we? (I've removed his face to save face.)

    Now, in my defense, the wind was particularly strong behind me that day. Ahem. But, gust or no gust, that is one large head of hair, lady.  Honestly, my first reaction was, well, sheer horror. Then I snorted, which I tend to do when I'm laughing uncontrollably. Then there was that brief moment of "Dear God, this photograph must be destroyed." Which is a sentiment I usually feel w...

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    Posted by Mrs. Katie Mauro Zeigler on Apr 13 2012 12:53PM | 1 comments

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    ROI on Design and Risk Reduction

    Unlike roulette, product development has winning strategies that, when combined, vastly reduce risk and improve the return on investment.

     

    http://www.huffingtonpost.com/soren-petersen/return-on-investment_b_1374119.html

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    Posted by Dr. Soren Ingomar Petersen on Apr 8 2012 9:49PM | 0 comments

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    Design Briefs Advance Performance

    Planning early can provide you with the competitive advantage it takes to become a star designer within your lifetime.

     

    http://www.huffingtonpost.com/soren-petersen/design-briefs-advance-per_b_1354060.html

     

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    Posted by Dr. Soren Ingomar Petersen on Apr 1 2012 6:08PM | 0 comments

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    Scandinavian Design - what is it?

    What is special about Scandinavian Design? How does it reflect the region’s unique geography, culture and the people’s attitude towards life?

     

    http://www.huffingtonpost.com/soren-petersen/scandinavian-design_b_1337847.html

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    Posted by Dr. Soren Ingomar Petersen on Mar 27 2012 3:31PM | 0 comments

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    A Director of Photography and His Creative Angle

    Who are the men behind these screen images and how do they draw one into the magical world of movies?

     

    http://news.moviefone.com/soren-petersen/director-of-photography_b_1317436.html

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    Posted by Dr. Soren Ingomar Petersen on Mar 6 2012 11:21AM | 0 comments

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    Enhanced Design Research Performance Through Crowdsourcing

    New design research paradigms, processes and methods are vital to an organizations' ability to sustain their competitive advantage. The days of open-ended budgets and years spent on a project before delivering results are gone. Our team's recent work in crowdsourcing shows that fast, inexpensive and quality research can be conducted though open innovation by integrating the research of small autonomous teams.

    By applying an Inspirational Design Briefing and an iterative team and crowdsourcing procedure, our Design Quantification Lab initiative team experimented with fourteen crowdsourcing challenges, involving incremental to breakthrough innovation challenges. More than one thousand comments resulted from these challenges and provided paradigm shifting thoughts from professions ranging from artists and designers to venture capitalists.

    When applying crowdsourcing, we found that it is important to target a challenge at key professions and group sizes. Certain profe...

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    Posted by Dr. Soren Ingomar Petersen on Feb 25 2012 2:35PM | 0 comments

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