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Cardinal Conversations : Facebook

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    Facebook expert BJ Fogg

    It's possible that someone, somewhere, knows more about Facebook than BJ Fogg. Start searching. The director of Stanford's Persuasive Technology Lab has taught classes on Facebook (including "Facebook for Parents") and is at work, with colleagues, on his fourth book, The Psychology of Facebook. Now Fogg, MA '95, PhD '97, is trying to use technology to promote peace. The Peace Dot initiative encourages organizations to highlight the work they are doing for peace, and peace.facebook.com tracks data such as the number of Israel-Palestine or India-Pakistan "friend" connections made each day. I talked with Fogg about his projects, his advice on Facebook etiquette--and his own use of social media. Excerpts:

    WHAT'S THE BIGGEST MISCONCEPTION ABOUT YOU?

    I don't own [Facebook] stock! I have no vested interest.



    HOW OFTEN DO YOU ...

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    Posted by Ms. Karen Springen on Nov 19 2009 1:23PM | 2 comments